To be clear, here is what we mean by an ‘active directory’: We put together a list of every active digital agency directory we could find. Since many directories also include reviews, client-side marketers can see which agencies look like trustworthy partners. They tend to be independent businesses that generate revenue from leads sent to agencies or advertising fees.
In an ideal world, you’d be able to control the number of inquiries you get and you’d spend all your sales effort with highly qualified prospects. However, it’s hard to control the volume of referrals you receive and referrals aren’t always in-market for your service either.
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This will always be a high percentage as long as you continue to do good work and know how to ask for a referral. If you run an agency, you are probably accustomed to generating most of your leads through referrals.Īccording to HubSpot’s Agency Pricing and Financial Report, 90% of agencies rely on referrals as their top source of leads.